Graphic Design II provides students with an in-depth understanding of principles, theories, and elements of design. Students will be committed to lifelong learning as they grow individually, participating in groups, think analytically, create artistic products, and contribute to the production of a major project. Through repeated assignments and strategies, students develop and reinforce academic and industry-related foundational and advanced concepts and skills such as understanding the processes and systems common to careers in visual and image analysis, publishing, printing, and other forms of media distribution as well as the pathway to pursue a post-secondary degree in the field of graphic arts, advertising design, and marketing. Students will engage in contemporary and historical practices in the creative field through a series of personal and creative activities, as well as develop an understanding of the cognitive marketing and branding solution for a given product, whether it is a commodity, a political idea, and instrument of social change, or an effort to recruit patronage or participation.
Integrated throughout the course are standards for Career Ready Practice and Academic Content Standards which include: appropriate technical skills and academic knowledge; communication skills; career planning; applied technology; critical thinking and problem solving; personal health and financial literacy; citizenship, integrity, ethical leadership and effective management; work productively while integrating cultural and global competence; creativity and innovation; reliable research strategies, and environment, social and economic impacts of decisions.